Woof Boom Radio is a privately held company that believes in the importance of local radio. The company considers local radio at its best when it is locally owned, operated, and programmed. This is the core of the Woof Boom vision—we use our voice to build and connect the community.

The company was founded in 2013 to give local communities control over the radio they listen to. Starting with six radio stations in East Central Indiana, Woof Boom has expanded, opening a new market in Lafayette, Indiana, and adding five stations in Lima, Ohio. Today, Woof Boom connects with its listeners by broadcasting over 16 signals licensed to 7 communities and has five studios and business offices.

The company’s culture is value-based and central to supporting its employees, some of whom have worked at the same station for over 50 years. Whether it is a long-time employee or the newest member of the team, Woof Boom employees aim to make their cities, towns, and homes better places through the company’s work.

In June 2024, Woof Boom was awarded the National Association of Broadcasters Leadership Foundation’s Service to America Award for its community service work. Woof Boom Radio stations have also been Spectrum Award winners (Indiana Broadcasters Association) and a NAB Crystal Award recipient.

Woof Boom Radio holds tightly to these values:

Speak the Truth
Do your Best
Do what you say you will Do
Treat all with Respect
Work with Passion

And Brush your Teeth

If you were to step inside our office, you would see this sign that lays out these important values. Then walk around the building a bit and you’ll see standing trophies that say the same thing. These values can be found written everywhere, but it’s not just something we write down or say…it’s something we strive to do every day.

A set of values is useful to act as a guiding light to companies and should always be regarded and reflected with the utmost respect. Woof Boom Radio is committed to reflecting these values with our employees, our customers, and our listeners.

So that’s what it all boils down to, if you look at our company and you wonder what makes us different from everyone else, it’s the set of values we adhere to both in and out of the office, because we know our influence doesn’t end at the end of the work day.

Our Stations

The stations of WLBC (104.1), WERK (104.9), WBKQ (96.7 & 102.9), WHBU (1240AM & 101.1FM), WMUN (1340AM & 92.5FM) and WMXQ (93.5) all have a long history of being an important part of the community, and we are proud to be continuing that tradition today.

WLBC has been selected as one of 50 finalists for the National Crystal Award – presented to only 10 radio stations each year. It was a tremendous honor being recognized as one of the 50 station finalists out of nearly 15,000 stations in the United States. WLBC was also chosen as Station of the Year at the 2020 IBA Spectrum Awards. WMUN’s Mark Foerster won Sports Broadcast of the Year at the same Awards. 

We introduced some great changes on-air as well; from expanded our reach with BLAKE FM by simulcasting on 102.9FM and updating WHBU to Oldies 101.1 FM. It’s fun to keep things fresh and we love being able to serve the community we do business in while we do it.