Kim Morris Celebrates 30 Years at WLBC!

Kim gave me a lot of great advice. She told me I should be kind to everyone I work with because the people you meet on your way up are the same people you’ll encounter on your way down. She explained that radio has allowed her to be creative, develop new ideas, and make them happen. She also had insight into creating opportunities when they don’t automatically present themselves. 

On one of my first days working for then WLBC FM and AM, I looked through my new desk and found a bunch of air check demos (on cassette) in the bottom of a drawer. As I listened to them, I found Kim’s resume had her working at the Elder Beerman department store Muncie Mall at the time and a lot of Radio experience from elsewhere. I asked someone, “Has she been interviewed?” and was told, “Yes, but she sounds too ‘big city’ for us.” I interviewed her, hired her almost as quickly, put her on overnights to get her accustomed to our equipment, and then moved her on to WLBC Middays immediately. 

Kim Morris lives the Woof Boom values in her work every day. In Kim’s first 20 years here, she worked for several owners. Women doing sports was the exception, not the norm it is today. Kim had to work extra for every opportunity she earned. Today she will challenge a newcomer to our business to strive for excellence. How she carries herself at our place is how she learned to work at a very young age. It’s how she works today. 

Ten years ago, at her then-20th anniversary celebration, I was struck by something said, not by Kim but by the then-CEO, who spoke of Kim; “she is a consummate professional in everything she does. She is an outstanding broadcaster.” What he said then still holds. Kim Morris, thank you for your 30 years at WLBC. Your work adds to what we do every day.


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