Written By: Liz Valpatic, Digital Marketing and Promotions Coordinator
On August 23rd, 2018, we had the chance to come together as an organization to celebrate the hard work of ALL of the radio and TV stations in the state of Indiana at the 2018 Cardinal Community Service Awards.
On the last leg of a 3 day award trip across the state – southern, northern, and central – we got to stand up and be recognized, one station at a time, for our work done to benefit the not-for-profits in our listening area that we love.
104.1 WLBC was recognized for their help in the 2017 fundraising campaign for The United Way, which ended up raising over $1.4 million to benefit those organizations that work with The United Way of Delaware County.
96.7 Blake FM was recognized for doing something they LOVE to do – rocking out to great, local country music. On December 15th and 16th, Blake teamed up with the local country group, “Cook and Belle”, for the annual Cook and Belle Christmas Show. Along with collecting canned goods for the local soup kitchen, the two evening concerts raised over $4,000 to be gifted to a local child in order to help towards his various medical bills.
Next up, 104.9 WERK-FM was thanked for their part in the 2018 “Walk A Mile In My Shoes” to benefit the Muncie Mission. In February, over $76,000 was raised and an estimated 2,000 walkers opted to walk in the freezing cold East Central Indiana weather in order to learn what it feels like for so many men to be left out in the cold.
As part of being a media sponsor for the Secret Families Christmas Charity event, 93-5 MAX was also thanked for their help. This event is the largest single-day charitable event in the county – with presents and trees being gifted to more and more families every year. 2017 saw the largest year yet with 360 families receiving these charitable Christmas donations.
Though it was not publicly recognized at the ceremony (by sheer accident; the trophy was left in the car), 1240AM & 103.7FM WHBU did finally get privately recognized for their hilarious addition to the Kid’s Talk Annual Stand Up For Kids fundraiser. Our own Doug Zook was an amateur comedian at the event that saw a record breaking 370 people turn out for this great cause.
Even Indiana’s NEWEST station, 106.9 WLQQ in Lafayette, has participated in a fundraising event during their first year of conception that got them recognized at this awards ceremony – the First Annual Donut Dash. Area IV Agency on Aging and Community Action Programs, Inc. was able to raise awareness of their program with this inaugural event.
To top off all of the fun we had recognizing others and being recognized ourselves, we got to eat and chat and drink with all of Central Indiana’s media representatives in the beautiful St. Joseph’s Brewery and Public House in the heart of Indy.
Even though it was nice to be recognized this day, our true reward came from the experiences we had helping these local partners reach their goals.
If your not-for-profit is interested in partnering with Woof Boom Radio, please fill out our Community Partnerships and Sponsorships form to get started!